News

This Week In the GWA #21

Joshua Schairbaum

— 4 min read
This Week In the GWA #21
GWA Championships, Big Sky, Frontier Bros, and Serpent Twins (clockwise from top)

Dear GWA Enthusiasts,

It's that time again to celebrate another week of legendary wrestling content and some exciting updates from our Grapple Gear Shop. Let's lace up our boots and dive right into what's new and notable in the world of the Great Western Wrestling Alliance!

Recently Published Content

New Profiles Published

Meet the stars and relive the legends:

  • Serpent Twins - Explore the venomous world of Python and Cobra, brothers who have quickly slithered up the ranks.
  • The Midnight Maracas - Get into the rhythm with the masked luchadors who bring a musical flair to their fierce battles.
  • The Frontier Brothers - Discover the rustic and rough-and-tumble story of wrestling's wild western duo.
  • Big Sky Billy Thompson - Revisit the legacy of a true GWA icon who ruled the ring with both heart and might.
  • Mad Dog Marty Richardson - Delve into the tale of GWA’s most ferocious and feared competitor.

New Merchandise Alert!

The Maracas slogan, "Con corazón y coraje" is printed on the back

Behind-the-Scenes - Merchandise

a program to scale merchandising efforts

Meet Merch Table Mike, the genius behind the curtain of our Grapple Gear Shop. Mike isn't just any ecommerce assistant; he's a specialized tool I developed to infuse our merchandise with the spirit and storytelling of the Great Western Wrestling Alliance. Each product description Mike crafts is more than just words; it’s a narrative journey that connects our fans with the rugged spirit of the American West and the vibrant energy of 1970s and 1980s territorial wrestling.

Mike's descriptions celebrate the legendary figures and epic showdowns of GWA, turning every T-shirt, hat, and piece of memorabilia into a collector's item that tells a story. Powered by OpenAI's advanced GPT-4 language model, Mike is specifically prompted to generate content that captures the essence of GWA's thrilling history. This AI has been trained on a vast array of sources, enabling it to understand and replicate various linguistic styles and contexts.

Here’s a deeper look at how Mike operates:

  • Creative Process: Using a blend of historical data, wrestling lore, and fan feedback, Mike constructs product narratives that resonate with our audience, bringing the past alive with each item.
  • Technical Backbone: Mike leverages the latest in AI technology to ensure that each product description is not only engaging but also rich with the nostalgia that our fans cherish.
  • Impact: Since launching Mike, we've seen an uptick in engagement on our platform. Fans aren't just buying merchandise; they're purchasing a piece of history, a token of the legendary battles and heroes that have defined the GWA.

Join us as we continue to explore innovative ways to bring GWA's storied past into the present, ensuring that every fan can own a piece of wrestling history. Merch Table Mike is just the beginning of our journey into merging technology with tradition, making the legends of GWA accessible to a new generation of fans. Stay tuned for more behind-the-scenes insights as we enhance your experience with every visit to our shop.

Looking Ahead...

Stay tuned for profiles and deep dives on:

  • "The Viper" Vic Steele - The powerhouse with the quick strike ability reflects on his career highlight at the 1972 Soul Power Olympic Brawl.
  • "The Technician" Thomas Reed - The master of a thousand moves prepares to take us through his most iconic matches.
  • Eddie "Desert Eagle" Martinez - Fly high with the exhilarating tale of Martinez's battle against "Mountain Man" Mark Jensen in the famed "Rivalry for Respect".

That’s all for this edition of This Week In The GWA. Whether you’re a lifelong fan or new to the world of wrestling, we promise to keep bringing you closer to the action and the stories that have shaped this sport. Thanks for joining us on this wild ride—until next time, keep the wrestling spirit alive!

Best regards,

Josh Schairbaum
Editor, GWA Online!

Spread the Excitement!

If you’re loving the action-packed tales from GWA, why not share the thrill? Invite your friends to join the GWA family by forwarding this newsletter to anyone who loves the drama and excitement of wrestling as much as you do. I need your help getting these wrestler's stories told! 🤼‍♂️✨

Read more